一、 明确建立网站的目标和用户需求(clearly the goal of building a website and customers)
web站点的设计（北京网站建设）是介绍企业、介绍产品和服务、体现企业发展战略的重要途径，更是当前乃至未来的企业进行电子商务的必须途径之一。因此我们必须明确设计站点的目的和用户需求，从而做出切实可行的设计计划。我们会根据客户的需求、市场的状况、企业自身的情况等进行综合分析，以“用户体验”为中心，而不是以“美术”为中心进行设计规划。
the design of the web site (beijing website construction) is an introduction to the enterprise, introduction of products and services, reflect the enterprise development strategy important way, but also the current and future enterprise electronic commerce must one way. so we must be clear about the design of purpose and user demand site, so as to make practical design plan. we can according to the customer demand, market conditions, the enterprise itself the condition of analysis, with "user experience" as the center, and not with "the fine arts" as the center to carry on the design plan.
在设计规划时我们会考虑：
in the design, planning, we will consider:
建设网站的目的是什么？
what is the purpose of building site?
为谁提供服务和产品？
for who provides services and products?
企业能提供什么样的产品和服务？
enterprise can provide what kind of products and services?
网站的目的客户和受众的特点是什么？
the purpose of the website customers and the characteristics of the audience is?
企业产品和服务适合什么样的表现方式（页面风格和功能设计）？
enterprise products and services for what kind of expression (page style and function design)?
二、网页设计总体方案主题鲜明(the overall design of web page design theme)
在目标明确的基础上，完成网站的构思创意即总体设计方案。对网站的整体ueo风格和特色作出定位，规划网站的组织结构。
in the clear goal, and on the basis of the idea of the creative namely complete web site overall design scheme. the whole of the website ueo styles and characteristics make positioning, planning the organizational structure of the website.
web站点应针对所服务对象的不同而具有不同的形式。有些站点只提供简洁文本信息；有些则采用多种特效乃至动画的的页面布置，甚至可以下载声音和录像片段。好的web站点把图形表现手法和有效的组织与通信结合起来。
web sites should be the target of service for different and have different forms. some sites only provides simple text information; some are using a variety of special effects and animation of the page layout, even can download audio and video clips. good web site the graphics expression and effective organization and communication together.
为了做到主题鲜明突出，要点明确，我们将按照客户的要求，以简单明确的语言和画面体现站点的主题；正确表达应该传递的特点。充分利用已有信息，如客户手册．公共关系文档．技术手册和数据库等。
in order to do theme is outstanding, points clear, we will be in accordance with the customer requirements, in simple language and reflect the theme of the picture site; express correctly should transfer characteristics. make full use of the existing information, such as customers manual. public relations document. technical manuals and database, etc.
三、网站的版式设计(the website format design)
网页设计作为一种视觉语言，特别讲究编排和布局，虽然主页的设计不等同于平面设计，但它们有许多相近之处。版式设计通过文字图形的空间组合，表达出和谐与美。多页面站点页面的编排设计要求把页面之间的有机联系反映出来，特别要处理好页面之间和页面内的秩序与内容的关系。为了达到最佳的视觉表现效果，我们将反复推敲整体布局的合理性，使浏览者有一个流畅的视觉体验。
web design as a visual language, particularly exquisite layout and layout, although the homepage design does not equate to graphic design, but they have many similar place. format design through the text graphic space combination, expresses the harmonious and beautiful. more pages web page of layout design requirements between the page of the reflected organic connection, especially to handle between pages and within the page order and contents of the relationship. in order to achieve the best visual effect, we will be repeated deliberate the rationality of the overall layout, that your visitors have a smooth visual experience.
四、色彩在网页设计中的作用(color in the web design in the role)
色彩是艺术表现的要素之一。在网页设计中，我们的设计师根据和谐、均衡和重点突出的原则，将不同的色彩进行组合．搭配来构成美丽的页面。 根据色彩对人们心理的影响，合理地加以运用。如果您的企业有cis（企业形象识别系统），我们将按照其中的vi进行色彩运用。
colour is one of the key elements of artistic expression. in web design, our designers according to the harmonious and balanced and highlight the principle, will be different colour combined. collocation to make a beautiful page. according to colour psychology influence on people, reasonable to use. if your enter